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Braze is a customer engagement platform that connects people to the brands they love. We use technology to empower companies to create brilliant customer experiences.

Braze is committed to creating a space where complex ideas become approachable, and our goal is to bring an honest, yet playful, voice to the conversation.

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Episode 35: Data for Purpose

Apr 14, 2020

Ashok Rajan, director of the board at Lister Digital and cycling enthusiast, gives commentary on how personalization strategies are more about human connection than technology. He shares a profound customer experience that shaped him, and stresses the importance of "data for purpose." *Hosted by Dave Goldstein and PJ...

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