Aug 25, 2020

Cara Fischer from Ibotta shares the world of the Technical Marketer. Rather than her focus being on strategic messaging and campaign building, she gets her hands dirty with webhooks, paginated HTML in-app messages, and Liquid personalization. Listen in to learn more about the technology behind great...

Jul 21, 2020

Andrew Cordes, UK CEO at Alite International, joins us to shed light on digital transformation, giving insight into the consultant's role in not just creating additional capability and capacity, but also turning companies into responsive organizations built for change. *Hosted by Dave Goldstein and PJ Bruno LIVE at LTR...

Jun 16, 2020

Mai Tran, CRM Manager at Blinkist, gives us a glimpse into the Blinkist company mission behind snackable insights. We also delve into the shift we're seeing in KPI focuses, and the power of personalization and recommendation engines. *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR...

May 12, 2020

Zoltan Szalas, Senior Product Manager of Growth at IBM, saddles up with us to talk machine learning, his early days at startup Croissant, and how to get buy-in across teams to hit goals. We also get a little spacey and talk quantum computing! *Hosted by Taylor Gibb and PJ Bruno LIVE at LTR...

Apr 14, 2020

Ashok Rajan, director of the board at Lister Digital and cycling enthusiast, gives commentary on how personalization strategies are more about human connection than technology. He shares a profound customer experience that shaped him, and stresses the importance of "data for purpose." *Hosted by Dave Goldstein and PJ...